Friday, March 20, 2009

Location, Location

Back home i visited our local grocery store. I noticed somethings about its location. Location is everything for a business. Location decisions have strategic importance because they can help to develop sustainable competitive advantage. The grocery store is a food lion. Its located in a small shopping center like a little strip mall. There is a movie gallery, cvs, zeno restaurant, a small clothing store for women, and a bargin store kind of like a dollar general. This is the grocery store my parents always go to. I dont think for no particular reason just that its closer to our home. We live in a small town there are two grocery store. I think the food lion is in a good place for location. Also in close surroundings is a small doctors office, a bank, small hotel, and a convenient store. This is a very good setting for a grocery store and good for their business. This is the last thing you go buy when leaving town. So most people when they are on the way home may stop here for something last minute. Also being by the bank its very convenient for someone who maybe just can to town to get money and randomly thought of something they needed. With the restaurant close maybe while you are eating you think of something you needed or may need later. Also with the cvs being close you may think wouldnt be a good thing but cvs can be quite expensive with somethings. Its a place you may go for one thing no a abunch of groceries, and there is a pharmacy located inside the cvs. Maybe you need to pick up a perscription and groceries. This can all be done in one stop because everything is so close together, you can park once and walk. Making the trip less costly for gas also. There arent really any new advancements within these store because they have been there so long I doesnt really hurt there business because the town is so small its really not something that they are used to. Most people who shop here are going in for their weekly grocery shop where they get things that last a while.